Hexus Blog

The new stack for Product-Led Growth

At Hexus, our mission is to give every creator superpowers to showcase their product in the best possible light. We understand the challenges companies face in creating and maintaining high-quality product education content, especially in the era of product-led growth (PLG).‍

April 10, 2024

Revolutionizing B2B Demand with AI

This post explores how AI is revolutionizing demand generation through hyper-personalization. It covers using AI to create tailored content across the buyer's journey, from discovery to retention. The post makes the case that to stay effective, demand gen teams need to embrace AI-driven personalization.

April 9, 2024

Launching ChatGPT Wrapped in 24 Hours

Intrigued by Spotify Wrapped's viral success, our team wondered if we could distribute our own AI version for ChatGPT in just 24 hours. What transpired surprised us and crystalized valuable learnings about the art of rapid-fire building.

December 13, 2023

Scaling Personalization with Gen AI: The Future of Marketing

Landing pages fail to convert when content lacks relevance. Gen AI promises hyper-personalization at scale to boost marketing performance. Learn how to keep up with adoption of these technologies across content creation, segmentation, and personalization. We introduce Demostify, a new platform using AI to generate personalized product guides on demand.

December 12, 2023

SaaS Customer Retention Management Strategies

Learn insightful data and trends around customer retention for SaaS businesses. Discover 4 proven strategies to increase retention rates and key metrics to measure success.

November 26, 2023

How Product Marketing and CX teams are uniting for Product-Led Growth

Explore the transformative collaboration between Marketing and CX in B2B SaaS, highlighting the surge towards product-led strategies that are reshaping customer engagement and boosting growth metrics, with a deep dive into AI-driven personalization and actionable insights for creating compelling product narratives.

November 16, 2023

Boost Productivity at Work with AI

New studies reveal AI can boost productivity over 60% on average. Professionals are achieving major gains using AI for writing, analysis, and other tasks. This post explores the research and provides examples of high-impact AI integration across key roles.

October 15, 2023

The Rise of AI in Product Documentation

This post explores how AI is revolutionizing product guides and documentation. Learn how AI tools can automate repetitive tasks, rapidly generate personalized tutorials, and enable dynamic docs that integrate into your workflows. Discover why combining human creativity with AI efficiency improves content quality and boosts customer satisfaction.

September 25, 2023

Crafting Compelling Product Guides

Explore the art of using visuals and storytelling for creating engaging product guides. We share a practical checklist to ensure you cover all the important aspects when creating your guides. To illustrate these principles, we'll examine a real-life example: Slack's onboarding process.

September 5, 2023