As a seasoned product marketer in the B2B space, our customer Zev Schonberg faced a persistent challenge that plagued every company they'd worked for: creating compelling product demonstrations for complex, technical products while protecting sensitive customer information.

The Core Problem

Working in the cybersecurity industry for Radiant, Zev was looking for a way to showcase their AI-powered platform's real capabilities. However, they encountered several critical obstacles:

1 Rich Data Lived in Customer Accounts: The most compelling use cases and scenarios existed in actual customer environments, not in sterile demo accounts with limited, artificial data.

2. Manual Content Creation Bottleneck: Creating even basic product screenshots required hours of collaboration with designers and expensive external resources. The process involved:

• Extracting screenshots from customer accounts
• Manually editing sensitive information in Photoshop
• Reconstructing layouts in Figma
• Multiple iterations with design teams

3. Video Content Impossibility: While screenshots were challenging enough, creating video demonstrations from customer accounts was virtually impossible due to the real-time nature of sensitive data exposure.

4. Resource Intensive Process: "I was spending literally hours with the designer trying to get just a couple of images," our customer explains. "It was a nightmare to fine-tune every last little piece."

Enter Hexus's Comprehensive Demo Creation Platform

After connecting with the Hexus team, our customer discovered a solution that addressed their exact pain points. The platform offered three game-changing capabilities that transformed their content creation process.

Dynamic Data Masking Technology

The breakthrough feature was Hexus's ability to record live product demonstrations directly from customer accounts while dynamically masking sensitive information in real-time. This eliminated the impossible choice between compelling demos and data security.

"I could record beautiful product demos from a customer account and completely modify, mask the sensitive data," they noted. "That was a complete game changer because then I could actually go and get really rich customer use cases without revealing sensitive customer information."

Guided Tour Creation

Beyond simple screen recording, Hexus enabled the transformation of raw footage into professional, step-by-step product tours with customizable callouts, positioning, and visual elements. This was particularly valuable for silent video clips where visual guidance was essential.

"The ability to take a video and turn it into a step-by-step tour of a product feature with call-outs that I can easily customize—the color, the position, the size, all of that. It was so easy for me, and I'm not a video editor or anything like that."

AI-Powered Voiceover Integration

The platform's AI voiceover capabilities added professional narration without requiring expensive voice talent or complex audio production workflows. Multiple voice options and personality settings provided flexibility for different content types and audiences.

Implementation Strategy and Results

Rapid Content Production

Within their initial usage period, the customer created four comprehensive videos:

• Three videos highlighting core product features
• One integration tutorial (in production)
• A scalable process for future content creation

Operational Transformation

The impact extended far beyond individual videos. Hexus fundamentally changed how the company approached product marketing content:

1. Speed to Market: "Any new feature that we come up with or anything that we want to showcase, I can now quickly go and showcase it in a crystal clear way."

2. Quality Enhancement: The resulting videos maintained professional quality while being produced entirely in-house, eliminating dependency on external resources.

3. Cost Efficiency: The platform replaced expensive designer and video editor relationships with a single, integrated solution.

Content Repurposing Capabilities

While not yet fully utilized, the customer identified significant potential in Hexus's ability to transform video content into multiple formats: blog posts, tutorials, social media content, LinkedIn posts.

"Hexus was an all-in-one product that could really help me from creating the video content, being able to mask all the sensitive information to fine-tuning it to exactly the type of tour or guided messaging that I want to have, to going and recycling each piece of content I've created into another newer piece of content."

User Experience Design

Despite being a sophisticated platform, Hexus proved intuitive for non-technical users. "It was so easy and intuitive that I recommend it for everybody," the customer emphasized, noting the minimal learning curve even for someone without video editing experience.

Responsive Customer Support

When implementation questions arose, Hexus's support team provided immediate assistance:

• Scheduled calls to resolve complex issues within 30 minutes
• Chat support with typical resolution times under one hour
• Proactive problem-solving for unexpected functionality issues

"If I noticed anything that wasn't working the way I expected it to work, I'd get on to chat. And within an hour or so, you guys would resolve whatever the issue was."

How Is The Broader Impact on Marketing Strategy

Homepage Integration

The customer successfully integrated Hexus-created videos directly into their homepage, hosted through their existing HubSpot infrastructure for seamless tracking and analytics. This integration demonstrated the platform's compatibility with existing marketing technology stacks.

Team Adoption

The solution gained approval from internal design teams, with the company's in-house designer expressing enthusiasm for the platform's capabilities, indicating potential for broader organizational adoption.

Key Metrics and Performance Indicators

Zev emphasized several success indicators:

1. Time Savings: Reduction from hours-long design collaboration sessions to independent, rapid content creation
2. Content Volume: Ability to create multiple professional videos within the first month of usage
3. Quality Maintenance: Professional-grade output without sacrificing visual appeal or clarity
4. Process Scalability: Established workflows for ongoing content creation as product features evolve

Looking Forward: AI Integration Philosophy

Strategic AI Adoption

The customer's experience with Hexus reinforced their broader philosophy about AI integration in product marketing: "Anyone in any industry, but I can only speak for product marketers, they have to just grab AI with both hands."

Competitive Advantage Through Technology

They emphasized that AI tools like Hexus provide speed advantages without compromising quality: "AI means that a product marketer could work much faster. And if I don't learn how to work faster, someone else who does know how to work faster, will get the job."

Quality Assurance Approach

Despite embracing AI capabilities, the customer maintained rigorous oversight: "I review everything... I'll review every single line, I'll modify a lot of things. I'll double check with the subject matter experts to make sure there's no hallucination, everything's factually correct."

Key Takeaways for B2B Product Marketers

1. Prioritize Real-World Use Cases

The most compelling product demonstrations come from actual customer environments, not artificial demo data. Invest in solutions that make this possible while maintaining data security.

2. Embrace Integrated Solutions

Tools that combine multiple capabilities (recording, editing, masking, voiceover) provide more value than point solutions requiring complex workflows and multiple vendor relationships.

3. Focus on Speed Without Sacrificing Quality

Modern AI-powered tools can dramatically accelerate content creation while maintaining professional standards, but human oversight remains essential.

4. Plan for Content Multiplication

Choose platforms that enable repurposing single pieces of content across multiple channels and formats to maximize investment returns.

5. Invest in User-Friendly Technology

Solutions that require minimal technical expertise enable faster adoption and reduce dependency on specialized resources.

"I recommend it for everyone. The amount of flexibility, the amount of power—someone who has no experience at all with video editing or creating guided tours like this, it was so easy and intuitive."