Calendly needs no introduction. It is one the most widely used tools by professionals looking to streamline scheduling and eliminate the back-and-forth of email coordination. It integrates with popular tools like Google Calendar, Outlook, Zoom, and Salesforce to help users optimize their time and enhance productivity.

Calendly serves thousands of businesses globally, helping organizations improve customer interactions, sales processes, and internal team coordination. Some of their key offerings include:

• Automated scheduling to eliminate manual booking conflicts
• Seamless integrations with CRM, conferencing, and email tools
• Enhanced team collaboration with shared and round-robin scheduling
• Customizable workflows for lead qualification and client interactions

What were the key challenges?

Calendly's Help Center team faced significant challenges in maintaining up-to-date, engaging video content for self-service support. Their existing video creation workflow required full re-recordings for any UI or product updates, leading to delays in content accuracy and increased workload for the content team.

Additionally, the team sought to enhance their instructional content with media elements that catered to different learning styles, ensuring users could easily find and understand the information they needed without relying solely on text-based documentation.

What were their strategic goals?

Calendly aimed to:

• Build a scalable, efficient process for updating Help Center videos
• Improve user engagement with self-service content
• Provide accessible and visually engaging instructional material
• Ensure content remained up to date with product updates
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"Our goal was to create instructional content that not only showed users how to perform actions but also provided context on why and how they could leverage Calendly’s features effectively." — Donna Kelly, Senior Manager of Help Center

Why Hexus?

Calendly adopted Hexus for its advanced AI-powered video editing capabilities, ease of use, and efficient content repurposing tools. The platform stood out due to its ability to:

• Enable slide replacement & editing: Update specific sections of videos without re-recording from scratch, significantly improving content maintenance workflows.
• Support translation & localization: Expand the accessibility of Help Center videos for a global audience.
• Provide analytics & engagement tracking: Monitor user interactions and optimize content strategies based on performance data.
  

What were the results?

Streamlined video creation and updates

With Hexus, the Calendly team successfully reduced video update turnaround times. Previously, editing or replacing a video required several hours of effort, whereas now, content specialists can update a video within 30 to 60 minutes, depending on the scope of changes.

By incorporating Hexus into their release processes, the team ensured that Help Center videos remained up to date, aligned with product changes, and were ready to support new feature rollouts in a timely manner. Here's an example -

Improved engagement with self-service content

Calendly increased engagement with interactive, localized videos. Their AI-driven tutorials adapt to individual learning patterns. Prospects and customers now spend more time exploring features on their own. These smart videos simplify complex functionality adjusting to preferred languages and skill levels.

Empowering the Help Center team

With a structured and efficient video update process, Calendly’s Help Center team can now focus more on strategic content creation rather than spending excessive time on video re-recordings. The integration of video content with documentation ensures a more holistic learning experience for users.
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"Hexus helps us bridge the gap between static documentation and engaging, visual learning. It allows us to update content efficiently while maintaining high-quality instructional resources." — Lea Gossett, Content Specialist at Calendly
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Looking Ahead

Calendly continues to expand its use of Hexus to optimize Help Center content and enhance the self-service experience. With AI-driven insights and efficient editing tools, the team aims to scale content production while maintaining accuracy and relevance for users worldwide.
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Try Hexus for Your Team

Hexus has proven to be a game-changer for Calendly’s content strategy. If your team faces similar challenges in content creation and maintenance, consider leveraging Hexus to streamline your workflow and enhance your user experience.

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