Learn how Sisense, a leader in embedded analytics, streamlined their manual product content workflow with Hexus, achieving 80%+ time savings and simplifying quarterly releases.
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Industry: Business Intelligence & Analytics

Challenge: Manual, time-intensive product content creation workflow

Solution: Hexus product content platform

Results: 80% time savings, 4-to-1 tool consolidation, streamlined quarterly releases
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The Challenge

Sisense, a leader in embedded analytics, faced significant challenges in creating product marketing content that could keep pace with their rapid development cycles. This growth required creating product demos, feature videos, and training materials across multiple use cases. But this means juggling multiple tools: Camtasia, Screen Studio, traditional audio and video editing platforms, and the associated A/V hardware. Producing a single two- to five-minute feature video could take anywhere from 4 to 8 hours, even for an experienced engineer like Brooks Naylor, the company’s lead developer advocate.

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The existing workflow was fragmented and time-intensive:

• Multiple disconnected tools: Four separate applications for screen recording, video editing, audio processing, and post-production
• Manual processes: Hours spent on scripting, capturing, re-recording, and editing content
• Inconsistent branding: Difficulty maintaining brand consistency across different tools and outputs
• Time-intensive production: Feature videos typically required 4-8 working hours to complete
• Limited reusability: Content created for one purpose couldn't easily be repurposed for other channels

"It was a patchwork of apps and equipment. I'd spend hours recording, editing, tweaking brand elements, and making sure every asset aligned with our guidelines. And when we had to capture flows that included both browser and terminal views, it got even more complicated."

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Sisense needed a faster, easier way to:

• Create branded, polished product-release videos on a quarterly cadence
• Equip sales teams with on-demand demos
• Generate analyst-ready assets to showcase product depth
• Support website and webinar content with consistent product visuals

The Solution: Consolidated Content Creation Platform

After evaluating multiple solutions, Sisense implemented Hexus during a trial period that immediately demonstrated its value. Brooks quickly became a power user. As a developer advocate bridging product, marketing, and sales, he discovered that Hexus fit perfectly into his workflow, streamlining content creation across teams. The platform addressed the team’s core challenges through

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Tool Consolidation

Hexus consolidated four separate tools into a single platform, eliminating the need to switch between screen recording software, video editors, audio tools, and post-production applications.

Brand Consistency

Pre-configured style presets and brand assets ensured consistent visual identity across all content without manual formatting work.

Flexible Output Formats

The same captured workflow could be exported as videos, interactive product tours, written guides, or other formats, maximizing content ROI.

Browser-Based Editing

Real-time HTML editing capabilities allowed for on-the-fly modifications, such as removing beta labels or adjusting UI elements without re-recording entire sequences.
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“Hexus collapsed four different tools into one. What used to take me a full day now takes about an hour."

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The Impact

• 80%+ time savings: Video creation time dropped from a full day to produce to ~1 to 2 hours.
• Tool consolidation: Reduced the number of video production tools from four to one.
• Cross-functional adoption: Upcoming rollout to sales engineering to scale demo creation and reduce one-off requests.
• Multi-channel distribution: Hexus assets now appear across the company’s website, blog, webinars, and internal enablement portals.

"The fact that I can reuse a single Hexus flow for video, tour, and written formats is huge. It gives me everything I need in one place."

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What’s Next

Sisense plans to expand usage beyond developer advocacy, with the Sales Engineering team leading an initiative to build a library of 2-minute demos to handle frequent sales requests without ad-hoc effort. Additionally, the marketing and web teams are exploring ways to embed Hexus flows more deeply across their website.
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Brooks also emphasized a forward-looking strategy around content discoverability:

"We want our documentation and content to be LLM-readable. It’s less about using AI to generate content and more about making sure we show up when someone prompts ChatGPT or Claude with a question.”

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With Hexus, Sisense is bridging the gap between product, marketing, and sales while setting up their content strategy to scale with AI.

"Hexus gives me everything I need in one place. It saves me hours, ensures our brand looks great, and makes our product easier to showcase." — Brooks Naylor, Senior Developer Advocate and Product Marketer, Sisense

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