Company: Uber Freight
Industry: Logistics & Supply Chain
Challenge: Slow turnaround, costly content workflows, and difficulty keeping pace with product changes
Solution: Hexus AI

About Uber Freight

Uber Freight is a leading logistics technology platform that connects shippers with carriers to move freight more efficiently. Uber Freight leverages advanced technology to bring transparency, reliability, and efficiency to the trillion-dollar freight industry. The platform serves enterprise shippers and carriers of all sizes, offering real-time pricing, instant booking, and end-to-end shipment visibility across road, rail, air, and ocean freight.

With a rapidly evolving product suite and a commitment to innovation, Uber Freight operates in a highly competitive market where the ability to clearly demonstrate product value and capabilities can make or break customer acquisition and retention.

Results at a Glance

• 5-10x cost savings – eliminated >$60K external production costs
• 1-day turnaround – down from 2-4 weeks per asset
• 60%+ demo completion rates – 3x the industry average of 15-25%
• Multi-channel deployment – one demo serves sales, marketing, web, and training

The Challenge: When Content Velocity Can't Keep Up with Product Innovation

Uber Freight's Product & Solutions Marketing team sits at the heart of every product launch, responsible for messaging, positioning, content creation, and sales enablement. But as the product roadmap accelerated with quarterly launches, their content production model needed to keep pace.

The Content Burden

The team needed to produce and maintain:

• Demo videos and interactive walkthroughs
• Web pages and one-pagers
• Sales slides and industry-specific decks
• Internal training and sales enablement materials
• Thought leadership and support for launch-ready PR content

Viv Luu, Head of Product & Solutions Marketing, had a clear content strategy but lacked the time and resources to execute it at scale. The traditional video production approach created a costly bottleneck.

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The Old Way: A Resource-Intensive Process

Creating a single product demo required:

• 2-4 week turnaround per asset
• $5K-$60K budgets for external vendor coordination
• Manual sourcing of music, voice actors, and design resources
• Constant rework to keep up with frequent product updates
• Repetitive requests for variations from sales and customer teams

The team was trapped in an impossible trade-off between speed, cost, and quality.

"We operate as a lean and mean team, so we need to keep our costs low, and our output quality high."

— Viv Luu, Head of Product & Solutions Marketing

The Solution: AI-Powered Demo Production at Marketing Speed

After researching vendors through Gartner and consulting with peers, Viv identified Hexus as the platform that could transform their content workflow. The platform offered three key capabilities that aligned with their needs.

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1. Instant Demo Creation from Existing Recordings

Hexus uses AI to automatically transform demo recordings into step-by-step interactive flows, generating content outlines, suggested narration, and structure without manual intervention.

"75% of the heavy lifting is handled, right out of the box. The rest is just polish."

— Viv Luu

2. Build Once, Deploy Everywhere

A single Hexus demo now serves multiple functions across:

• Demos are highlighted in product launches and marketing campaigns
• Demo multi-flows are configured for sales enablement and training
• Demos are used to preview and introduce features in customer education and active use programs
• Demos are featured on Uber Freigh’s website in product pages in resource center

This eliminated the need to create separate assets for each channel and audience.

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3. On-Brand, On-Demand Production

The platform enables a single marketer to produce professional, on-brand, avatar-narrated demos with voiceover—no design team or video production support required. This democratized content creation across the marketing team.

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The Impact: Better Content, Faster Launches, Higher Engagement

Viv's team now launches new product stories every quarter with significantly less time, fewer resources, and measurably greater reach and engagement.

Quantifiable Results

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Beyond the Numbers

The transformation extends beyond cost and speed metrics:

• Agility: Updates roll out quickly to match product evolution
• Efficiency: Multiple teams leverage the same high-quality assets
• Scalability: Content production no longer bottlenecks launches
• Quality: Consistent, professional output without compromise

"We're not just saving money, we're accelerating launches, telling better stories, and enabling every team to do more with less."

— Viv Luu

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What's Next: Scaling Success Across the Organization

Uber Freight sees significant opportunity to expand Hexus beyond marketing, with growing impact across sales, product, and internal enablement functions. Viv views their content strategy as a key competitive differentiator in the logistics technology space.

The team is now scaling Hexus to support:

• Accelerated product launches
• Comprehensive sales training programs
• Enhanced customer education experiences
• Embedded interactive demos across digital properties

"Our go-to-market strategy today integrates demos across the customer journey. Interactive demos are embedded within our website to facilitate self-service discovery. They’re included sales teams’ challenge identification and solution design conversations with prospects. Showcases of demos are part of ongoing education efforts to help our teams and customers get the most out of their investment in Uber Freight technology."‍

— Viv Luu

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With interactive demos becoming seamlessly integrated across channels, the team is focused on helping buyers discover and engage with Uber Freight's products and services more effectively than ever before.

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Thought Leadership: AI Tooling, The Future of Product Content & Advice for Newcomers

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How do you envision AI-driven tools transforming the landscape of technical content and documentation in the coming years?

Prospects and customers are seeking ways to see, touch, and feel technology more than ever. They're also expecting results and ROI—fast. AI-driven tools present an opportunity to deliver on all of the above with more precision, speed, and efficacy. Technical content that used to take teams weeks if not months to develop will be created, personalized, and deployed overnight and optimized around the clock. Product documentation won't be documents, but rich and interactive experiences that truly move the needle in educating and engaging users.

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What key advice would you offer to individuals starting in customer enablement or content creation, especially in navigating the challenges you faced?

Prioritize testing and learning over getting it right. No one gets it right the first time.

Experience Uber Freight's Success in Action

Ready to transform your product content workflow? Learn how Hexus can help your team produce high-quality demos at the speed of your product roadmap.

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