In the context of PLG, sales enablement, and hyper-personalized customer journeys, demo platforms have become an "absolute necessity" rather than a "nice-to-have." Leading the change are Hexus.ai and Walnut.io — both crafted to enable teams to streamline, personalize, and supercharge their delivery of product experiences. 

But what sets them apart? Which one fits your marketing or sales stack? And how do they rank among automation, customization, analytics, integrations, and user experience? 

In this comparison, we look beyond feature checklists. We explore their unique value propositions, real-world use cases, pricing models, and the kind of GTM team each one serves best.

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TL;DR: Quick Comparison

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Meet the Platforms

What is Hexus.ai?

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Hexus is an interactive demo tool. It's best suited for teams that need to reduce content creation time and focus on building contextual, interactive experiences throughout the entire funnel.

Where other demo tools rely on human-built workflows, Hexus uses AI-first workflows, taking you from product screen to script to voiceover to a fully branded, interactive demo or guide in minutes.

It's not just for sales and customer success. Marketers, RevOps leaders, and even product teams can craft campaign-ready assets in minutes, optimize through analytics, and iterate rapidly with AI-fueled built-in improvements.

Favorite use cases:

• Product walkthroughs for feature launches
• Website product tours
• Customer success onboarding
• RevOps-led internal guides
• Repurposing webinar/product video into shareable content

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‍What is Walnut.io?

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Walnut is one of the most tried-and-tested players in the realm of interactive demos with laser-sharp emphasis on sales, presales, and buyer enablement. The platform enables GTM teams to offer personalized interactive product experiences for every prospect. without dependent escalation from engineering or design teams.

Walnut's strength is derived from its demo architecture, customization platform, and CRM connect. You can design personalized demo flows at scale, sequence them intelligently, and track each buyer interaction with Deal Intel and AI-driven insights.

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Top use cases:

• Prospecting demos embedded into outbound sequences
• Live or async sales demos
• Follow-up microsites with personalized product stories
• Sales enablement workflows with structured insights

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Demo Creation: AI-Powered vs Template-Driven

Hexus.ai: Speed + AI First

Hexus's key promise is demo creation in <10 minutes — even faster when you use existing assets. It creates product scripts, voiceovers (with human tone), and lets you substitute AI avatars for increased personalization.

You don't need pre-existing editing, scripting, or design experience. Its script assistant and drag-and-drop editor allow you to create from scratch or enhance a ready product demo by adding voiceovers, context, callouts, and localization variables.

Highlights:

• Upload a screen recording or video → AI extracts steps
• Auto-generated voiceover with voice and avatar customization
• Dynamic personalization variables (e.g., {Company}, {Name})
• One-click reuse of one demo in many formats

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Walnut.io: Systematic, CRM-Driven Flows

Walnut excels in enabling sales teams to build structured, guided demo sequences with branded overlays, dynamic callouts, and CRM-based personalization. You can begin with custom-built templates or copy flows from others.

It's not a sizzle video — it's building a journey through your product, one designed for every persona or company.

Highlights:

• Custom demo sequences with multistep or branching paths
• Clone demos, create templates, reuse at scale
• CRM integration for dynamic personalization
• Support for video overlays, audio, and personalization tokens

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How Do Hexus.ai and Walnut.io Handle Personalization & Branding?

Hexus.ai: One Demo, Many Faces

Hexus makes it easy to include personalized variables (e.g., names, industries, company sizes) via its AI dynamic text feature. It also supports custom domains, branding color schemes, fonts, and logos, so each demo or walkthrough looks natively branded.

It's great at multi-format personalization — turning one product walkthrough into:

• A marketing landing page
• A sales collateral video
• A customer success playbook
• A brief LinkedIn campaign asset

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All dynamically customized with AI. You can even customize post-demo CTAs, follow-up buttons, and embedded forms.

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Walnut.io: Personalization for Pipeline

Walnut is dedicated to sales-first personalization, powered by CRM or spreadsheet data. You can customize each screen with prospect names, logos, industry callouts, and use-case flows.

Besides, you may create playlists — a group of personalized demos bundled up for one account — and group by persona, department, or funnel stage.

Branding control features:

• Your logo, fonts, domain, and brand overlays
• Prospect name/logo personalization per flow
• Multiple demo paths based on ICP

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Which Platform Delivers Better Analytics & Insights: Hexus.ai or Walnut.io?

Hexus.ai: Engagement-First Analytics

Hexus offers GTM teams real insight into how prospects are interacting with your product demos or guides. It tracks:

• Viewer completion %
• Drop-off points
• Interaction hot spots
• Conversion CTAs clicked

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Its AI proposes content changes (e.g., shorten a section, change CTA location), and you can iterate fast. For marketers, this means better campaign performance. For sales, this means knowing who's hot — and why.

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Walnut.io: Deal Intel Meets Buyer Behavior

Walnut explores deal-level insights through its AI-powered "Deal Intel" engine. Everything that occurs during the demo — clicks, length, sections skipped — is mapped back to the deal stage.

You get:

• Demographically-weighted engagement scores per demo
• Buying signals & intent metrics
• AI-recommended follow-up actions
• Performance benchmarking by reps/accounts
• Great for presales teams optimizing demo strategy & forecasting.

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Which Platform Excels at Personalization & Branding: Hexus.ai or Walnut.io?

Hexus.ai: Built for GTM Velocity

Hexus is designed to fit into your daily GTM tools. Among the most significant integrations are:

• Slack: share instantaneously + feedback loops
• CRM: gauge demo impact by account/contact
• Chrome extension: record, annotate, and make demos in the moment
• Custom embed on site, CMS, or marketing pages

The vision is velocity: from product → asset → share → feedback → optimize — without leaving your stack.

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Walnut.io: CRM + Sales Stack Focus

Walnut deeply complements the tools that sales and RevOps teams are already using:

• HubSpot and Salesforce for contact personalization
• Slack for notifications and sharing demo insights
• Demandbase for ABM targeting
• DealRoom for bundling demos, decks, and collateral

Its workflows are built around pipeline acceleration, pipeline visibility, and conversion — to help reps send the right demo, to the right person, at the right time.

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Use Cases by Role

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Customer Success Stories

Hexus.ai: Enabling Teams to Scale Content 10x Faster

Across its website, Hexus is framing itself not only as a demo platform but as a scalable content repurposing machine for today's GTM teams.

What Customers Say:

• Calendly's GTM team uses Hexus to "turn long videos into repurposed assets that get viewed." They point out its speed and repurpose-first workflows.

• SMARTe's marketing ops uncovered how Hexus allows them to "produce crisp walkthroughs for product marketing campaigns" in a quarter of the time.
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• Rebuy Engine loves the AI content audit features, which help identify out-of-date assets and re-create them instantly.

• Kevin Wu (Google, Notion alum) praises Hexus as the "10x tool for marketers," allowing rapid GTM deployments with no need to wait on engineering or content teams.

Hexus enables faster shipping of product walk-throughs, scaling personalization, and staying agile in the fast-paced world of SaaS.

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Walnut.io: Breaking B2B Sales Demos

Walnut has success stories in sales, presales, and enablement.

What Customers Say:

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Who Offers Better Pricing & Plans: Hexus.ai or Walnut.io?

Hexus.ai Pricing

Hexus offers three tiers:

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Hexus highlights flexible usage and unlimited repurposing, ensuring one asset can be turned into dozens of personalized variations without extra charges.

It’s especially appealing to lean teams wanting to create high-quality content at scale without heavy overhead.

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Walnut.io Pricing

Walnut has three pricing tiers:

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Walnut’s pricing leans more toward enterprise sales organizations and is structured to align with multi-user teams and complex sales cycles.

While the starting price may be higher, it comes with depth in analytics, personalization, and deal-level visibility.

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What Are the Strengths & Limitations of Hexus.ai vs Walnut.io?

Where Hexus Shines

• AI-First Workflow: Create guides, walkthroughs, and demos in minutes with AI-generated scripts, voiceovers, and visuals.
• Repurposing Machine: One video or product tour can be a sales asset, LinkedIn teaser, CS onboarding walkthrough, or demo email asset — instantly.
• Speed to Launch: The entire product is built for teams that need velocity — and need marketing/sales assets yesterday.
• Flexible Use Cases: Enables not just sales, but marketing, RevOps, and CS without getting teams into one use-case rail.

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Where Walnut Excels

• Sales-Persona Centric: Walnut is designed ground-up for AE and SE workflows — ideal for prospecting, follow-ups, and live demo control.
• Buyer Journey Insights: With AI-powered Deal Intel, you get data-driven insights to inform outreach, follow-ups, and pipeline decisions.
• CRM & ABM Integrations: Advanced integrations such as Demandbase, Salesforce, HubSpot, and Slack connect demo behavior to your funnel.
• Personalized Demo Playlists: Group multiple demos for various personas, stages, or use cases at scale and personalize.

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Where Walnut May Fall Short

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• Lean Teams Pricing: Accelerate should start at about $1,550/month, although it would be too expensive for a startup or solo founder.
• Content Repurpose Walnut, on the other hand, is not like Hexus. It's demo-first, not an asset to convert to many different content styles or formats.

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When to Choose What?

When to Choose Hexus.ai or Walnut.io

Choosing between **Hexus.ai** and **Walnut.io** depends on your goals, team structure, and how you are delivering product experiences across your GTM funnel.

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Choose Hexus.ai if:

• You need to create demo content fast with AI-assisted script generation, voiceovers, and visuals.
• You want a single tool that your marketing, sales, and customer success teams can use to generate walkthroughs, tutorials, and repurposed videos.
• You want to repurpose existing product videos or demos and convert them into landing pages, email marketing assets, onboarding guides, and LinkedIn teasers, among other formats.
• You are a lean team or startup with scarce money and engineering resources, willing to produce high-quality branded assets.
• You value fast, flexible, and AI-assisted content creation over traditional sales demo structuring.

Choose Walnut.io if:

• You are in sales or presales and want to deliver highly personalized, structured, and interactive product demos. 
• You want to track engagement for demos at the deal level: buyer intent signals, AI insights, or conversion metrics to be analyzed.
• Heavy usage of your CRM (Salesforce, HubSpot, etc.), ABM tools, and Slack drives your demo platform's integration in that ecosystem.
• An enterprise GTM outfit where security, localization, offline access, and centralized control matter most.

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Final Verdict: Hexus or Walnut?

Hexus and Walnut are both great platforms, but they address very different use cases:

Hexus.ai is perfect for high-velocity GTM teams who have to create and re-use demo-style content at scale with AI. It accelerates time-to-value and underpins the whole customer experience, not simply top of funnel or sales.

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Walnut.io, however, is best suited for enterprise presales and sales teams requiring the structuring, personalization, and analysis of product demos about revenue success. Its CRM integration and depth of analytics make it a robust component of a sales pipeline strategy.

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Our Recommendation:

As a growth-stage SaaS team, marketer, content lead, or RevOps manager, speed + repurposing + AI are your top priorities → use Hexus.

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If you're running a sales-led GTM motion and need demo control at scale with precision, buyer intent analysis, and personalization → use Walnut.

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Try Hexus.ai — Sign up for the free Starter plan and create your first walkthrough in under 10 minutes.

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