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Powering Product Education with Interactive Demos
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AI-driven GTM platform helping teams find, engage, and convert their ideal customers
What is Apollo?
Apollo.io is an all-in-one platform designed to help sales, marketing, and revenue teams identify leads, automate outreach, and drive meaningful engagement. With powerful data intelligence and automation tools, Apollo makes it easier to scale prospecting and close deals faster.
What do they do?
- Prospect Smarter - Access a vast database of contacts and companies with verified emails and enriched data
- Automate Outreach - Launch multi-channel sequences via email, phone, LinkedIn, and more
- Boost Sales Efficiency - Leverage AI and intent signals to prioritize the right leads and drive conversion
- Unify GTM Workflows - Integrate with your CRM, marketing automation, and sales tools for a seamless pipeline
How can teams leverage Apollo?
- Sales - Prospect faster, automate outreach, and hit quotas with less manual work
- Marketing - Enrich lead data and align campaigns with buyer intent
- RevOps - Improve GTM efficiency with real-time analytics and optimized workflows
- Customer Success - Gain insights on account behavior and upsell with precision
How to get started?
Implementation follows a structured approach:
- Request a personalized demo from Apollo experts
- Identify your ICP and GTM goals
- Build prospect lists and configure outreach sequences
- Start scaling pipeline with powerful automation
How does Apollo use Hexus to create educational content?
Apollo.io uses Hexus to transform traditional product education into engaging, interactive learning experiences. By converting static screen recordings into AI-powered demo videos, Apollo enhances clarity and accessibility for users at all levels. The addition of interactive overlays, captions, and voiceovers makes complex technical concepts easier to understand, whether for new users or enterprise teams.
With Hexus, the team records step-by-step tutorials showing how to create workflows between different applications. Apollo can also rapidly update demos as the product evolves eliminating the need for constant re-recording.
The platform’s built-in analytics allow them to track viewer engagement, helping refine content strategy based on user interest. This approach helps reduce support requests by giving users clear, self-serve content to get the most out of the platform.
Here's a video created using Hexus -
How can you use Hexus for your team?
Create, repurpose, and ace their daily tasks by -
- Quickly generating content for product updates, sales presentations, and customer success materials
- Automatically customize content to adhere to brand guidelines, ensuring consistent messaging across all formats
- Build a central hub for teams to collaborate in real-time, breaking down silos and improving productivity
- Enable non-technical team members to create high-quality content, eliminating dependency on external resources
- Adapt existing content for different platforms and use cases without starting from scratch
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