In an age where customers want to feel value before they even speak with a human, interactive demos are no longer "cool add-ons." They're sales and marketing necessities. If you're taking a campaign live, powering up your SDRs, or getting users onboarded, demo automation is revolutionizing the way we demonstrate and sell software.

That's where Hexus.ai and Fable (ShareFable.com) enter the picture.

Both solutions vow to make demo creation easier, enable teams to tailor experiences, and make product storytelling effortless, without requiring engineering assistance. However, how they address the issue is substantially different.

Here in this blog, we compare Hexus.ai vs Fable in all that counts: demo creation, personalization, analytics, integrations, cost, customer outcomes, and finally, determine which one best fits your team.

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1. Introduction to the Platforms

What is Hexus.ai?

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Hexus.ai is an AI-first demo automation platform for today's GTM teams. Marketing to sales to customer success, Hexus enables anyone to make and deploy interactive demos without technical skills. What makes Hexus special is that it has an AI Copilot, which constructs demos based on text descriptions.

Their claim is easy: "Create product demos in seconds with AI."

With Hexus, you don't begin from the ground up—you tell it what you need, and the system takes care of capture, voiceover, flow creation, and even branching. It's a dragless demo creation platform designed for speed, scale, and self-service.

Hexus solves use cases such as:

• Outbound sales enablement
• Website product tours
• Post-sales onboarding
• Personalized use-case demos
• Self-serve trial support

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What is Fable?

Fable (ShareFable.com) positions itself as the simplest way to build personalized interactive demos. Though it does not start with AI, it starts with storytelling and customization.

Fable revolves around allowing you:

• Create dynamic product tales
• Insert personalization at scale with variables
• Branch out journeys by user type
• Embed demos everywhere (emails, sites, CRMs)

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With a focus on sales and marketing teams, Fable helps users make every demo feel personal, tailored, and immersive. Whether you’re running an ABM campaign, educating a lead, or closing a deal, Fable wants to make your demo “feel made just for them.”

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2. Demo Creation Experience

Hexus: AI-First, Zero Learning Curve

Hexus has completely automated demo creation. You just instruct the AI what type of demo you need—"demonstrate how a new user builds a project in our app," say—and it builds a multi-step tour.

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Aids:

• AI Copilot generates demos from natural language input
• Captures product screens automatically or allows you to upload screenshots
• Inserts transitions, highlights, tooltips, and even voiceover
• Allows you to edit each step using a simple interface
• Publish on the fly—no delay for rendering

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Speed is what we're after here. Hexus is designed for squads who need to go fast and scale demo creation without friction.

You can build a demo in minutes whether you're marketing with a new campaign or a customer success rep creating onboarding flows.

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Fable: Manual Flexibility, Dynamic Control

Fable is a more hands-on but accommodating method. You record the product flow using a Chrome extension and then edit screen-by-screen in their studio.

Key features:

• Record screens using Fable's Chrome capture tool
• Add tooltips, hotspots, text overlays, and videos
• Control user flow with branching and multi-path logic
• Customize each step with brand elements and personalization tokens
• Share instantly via smart links

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Fable excels when you need to craft very visual, bespoke journeys. The catch? You'll spend more time constructing—but have more control.

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3. Personalization Features

Hexus: Intelligent Branching and Use Case Examples

Hexus integrates personalization into the creation process itself. You can construct branching logic for varying use cases (such as "New User Onboarding" vs "Admin Setup"), or persona-target.

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Highlights:

• Ready-made use case templates (such as for sales, success, support)
• Add logic paths to conditionally display alternative demo flows
• AI Persona-specific suggestions for branches
• Simple to clone and customize flows for various audiences
• You can spin up several demo variants quickly, each customized for a different buyer—all based on the same overall structure.

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Fable: Deep Personalization with Tokens and Branching

Fable personalization goes deeper. You can insert dynamic tokens such as {{FirstName}}, {{CompanyName}}, and others into text, buttons, and flows.

Highlights:

• Personalization fields in titles, CTAs, and copy
• Smart variables passed through URLs (e.g., email blasts)
• Conditional logic for persona-specific journeys
• Clone flows for SDRs, landing pages, or product-led funnels

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The end result? A single core demo can drive hundreds of different, customized viewer experiences. Great for ABM, outbound, or targeted campaigns.

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4. Voiceovers, Audio, and Interactivity

Hexus

Hexus has integrated AI voiceovers that guide your demo step by step. This creates demos that feel alive and guided, particularly for cold leads or new customers.

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You can:

• Auto-create voiceovers for every step
• Select tone, language, or accent
• Allow the AI to adjust the script according to the flow

This works particularly well for onboarding, support, or training use cases where guidance is important.

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Fable

Fable does not have built-in voiceovers right now. Instead, it emphasizes:

• Visual storytelling
• Clickable elements
• Embedded video/audio clips (if added manually)

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This provides maximum control over tone and style—but takes more manual work if you desire narration.

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5. Collaboration & Sharing

Hexus

Hexus is designed for inter-team collaboration. It provides:

• Team management workspaces
• Shared demo libraries for sales and support
• Analytics linked to CRM tools
• Slack notifications for demo engagement

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You can share demos through:

• Public/Private links
• Website embeds
• Chat/email share buttons
• Sales sequences

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Fable

Fable is also collaboration-friendly. Teams can:

• Create and manage demo libraries
• Share with viewer-level tracking smart links
• Control access (public/private/role-based)
• Reuse demo templates between functions

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Embedding options are:

• Website landing pages
• Email outreach
• CRM records
• In-product modals

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6. Analytics & Performance Tracking

Hexus

Hexus offers step-level analytics to reveal how users engage with your demos.

You receive:

• Viewer numbers
• Drop-off rates
• Time spent per step
• Completion rates
• CRM activity mapping

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You can leverage this to optimize flows, spot friction, and demonstrate demo ROI.

Fable

Fable offers equivalent performance metrics, such as:

• Engagement tracking (who, how long)
• Click heatmaps
• Drop-off and completion analysis
• UTM tracking for campaigns
• Viewer identity capture

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These analytics flow directly into marketing/sales ops tools—perfect for closed-loop reporting.

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7. Integrations & Embeds

Hexus

Hexus integrates with:

• CRMs (such as HubSpot, Salesforce)
• Outreach tools (such as Gong, Salesloft)
• Email tools and CMS platforms
• Custom integrations via API

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You can embed demos into:

• Landing pages
• Help centers
• Product dashboards
• Sales sequences

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Fable

Fable integrates with:

• Salesforce, HubSpot, Marketo
• Outreach platforms
• Web builders
• Custom apps via SDK

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Embeds are supported via:

• Website widgets
• Iframes
• In-product tours
• Email sequences

8. Use Cases

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9. Customer Results & Testimonials

Hexus

As reported by Hexus:

• Sales teams boosted response rates by 34% through the use of demo links in cold outreach
• Time to create a demo reduced from 3 hours to less than 5 minutes
• One-click publish facilitated instant scale-out across SDRs
• Used by businesses such as Chargebee, Netcore, SaaS Labs, and more

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Fable

As per Fable:

• Marketers experienced dramatic lift in demo CTRs for landing pages
• SDRs utilized personalized demos in outbound emails to enhance engagement
• Businesses such as Brij, Zeda.io, and Infeedo scale demo storytelling with Fable
• High-rated user reviews mention its simplicity and storytelling capability

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10. Pricing

Both platforms offer free trials and custom pricing for enterprise use cases. Exact prices are not publicly listed.

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11. Summary Table

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12. Hexus vs Fable: Which Teams Benefit Most?

Both platforms serve cross-functional teams, but the way they enable workflows differs. Here's how different teams benefit from each:

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13. Mobile Responsiveness and Accessibility

Hexus

• All demos developed on Hexus are responsive by default.
• Demos load natively on both mobile and desktop environments.
• Clean UI, together with AI-generated voiceover enhances clarity for all users, ESL viewers in particular.

Fable

• Fable supports responsive layouts across screen sizes.
• Tooltips, buttons, and overlays scale natively on mobile
• Although it doesn't natively offer voiceover, Fable lets uploaded videos include captions that can help users improve their accessibility.

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14. Customer Reviews

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Fable

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15. Support and Onboarding Experience

Hexus

• Offers an intuitive interface that requires minimal onboarding.
• Includes AI Copilot for step-by-step guidance.
• Customers like SaaS Labs note that support is responsive, with a growing library of templates and help docs.

Fable

• Fable offers onboarding support and demo strategy sessions for business plans.
• Customers are assisted with their first build via documentation, templates, and a visual editor.
• Infeedo states that it has received great support during demo campaign launches, particularly when there are complex demo branches to deal with.

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Last Thoughts: When to Pick What?

Pick Hexus.ai if:

• You need to go fast and scale demo production
• Your team appreciates automation and AI support
• You require voice-led demos for onboarding or support
• You'd like to produce numerous demo versions with minimal additional effort
• You prioritize velocity over design excellence

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Select Fable if:

• You execute extremely customized ABM or sales campaigns
• You desire multi-path, persona-tailored demo experiences
• You require rich customization of each screen and component
• You prefer to manually control storytelling specifics
• You're driving maximum demo engagement

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The Bottom Line

Hexus.ai and Fable are both solid demo platforms with special superpowers.

Hexus triumphs in speed, AI automation, and voiceover-based product learning.

Fable triumphs in flexibility, depth of personalization, and multi-path narrative.

Your choice is if you'd like to scale quickly or go deep.

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